Are you planning on listing your product on an E-commerce site like Amazon, Flipkart, etc? Even though it can be done easily, one must always remember some things to avoid any mistakes.
Don’t Use Fancy Words!
Avoid using common words like “Innovative” & “Unique”. Do not blindly follow others. The words have to be used in such a manner that they define your product and also help in improving sales.
Adjectives help answer questions related to the appearance and the benefits of your product. But proper adjectives should be used and not misused. Too much can often make customers lose interest because it might come across as too good to be true. Always be honest in using words to describe the product you are selling.
Avoid Plain Descriptions!
Having a plain description can be a disadvantage. Adding an identity to the description will help build a customer connection. The more customers get engaged, more will be the impact on sales, which will help in business growth.
Create an interesting product description. Start by writing the main points you would want in your description and edit till it feels right.
One way to know how effective it is, check by reading the description aloud, to know how it sounds because if you do not like it, there are high chances the customer won’t either.
Create short stories, use attractive images or use bullet points to talk about the benefits of your product.
Some proven techniques which can be used in your product listing:
- Title of the product: Make sure the product title is less than 200 characters. Include details like quantity, brand, key features, color, size, and other important details. Proper titles will help you get a good rank in e-commerce searches, drawing much larger customers to your product listing. Add the brand, model number, model name, product type, color options which will help customers to know about your product instantly.
- Features of the product: Make sure that the product features text is not more than 500 characters. Use proper bullets and complete it in 5 to 6 lines. Add details like size, and quantity. Use correct grammar and avoid any unnecessary information.
- Product description: Make sure that the product description is not more than 2000 characters. A product description is mainly for branding, so make sure it is engaging. Use the same tone throughout the description.
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