Customers nowadays have many options available to buy items they require. Online shopping is catching up very much nowadays. It is the most popular because of the discounts and offers available. Because of so many choices that are available to them, it becomes tough to decide where to buy from.
Customers even though buy clothes and groceries online, when it comes to furniture or jewellery, they still want to buy them from a shop or a showroom.
Customers also want to see the same discounts and offer offline i.e. in shops.
Retailers find it difficult to fill the gap between online and offline shopping.
But there are some ways it can be overcome.
Here is how retailers can overcome the online-offline gap:
1. Give product samples to try at home
In this method e-commerce businesses allow customers to try out some products at home before actually buying them. This is a method which the e-commerce sellers use and say that it is one of the methods that can overcome the online-offline gap.
This might increase costs a bit but it will help reduce the returns and builds trust with the brand along with loyalty.
2. Use the website or application to connect to customers
In this method, an online platform like website helps connect to the offline users. This will help locate the online stores and also provide discounts.
This is a good way for retailers to give their customers online experience and in turn, increase sales.
Applications can also help connect to customers on a personal level by sending them deals that are based on the client’s preference.
3. Use the multi-channel approach
This method aims to provide the best experience to customers which will also help increase sales whether it be through mobile or a store.
Like, the usage of QR codes at stores to know about the products, or providing immediate delivery for the products.
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