Advertising plays a major part in product promotion and connecting with customers on a larger level. A small business can adapt some online and offline advertising techniques which will prove to be beneficial in the long run.
Effective Online Ways To Advertise Your Business!
1. SMS Mobile Ads
Sending your customers a text message with offers is a great way to advertise your business. This will get people to click your website link and visit your store to redeem the offer.
2. Social Media Ads
Social media like Facebook (offers a way to promote your business with a Facebook page and frequent updates.) , Twitter, YouTube (offers the opportunity to post videos for your small business.), and Linkedin support advertising by giving you the opportunity to target your audience by selling your adds. If the budget is restricted, social media ads are a great option.
3. QR Codes
You can have QR codes for shoppers to scan and get more information about a product, get themselves added to the email or text offers list.
The only danger in online advertising is that the users hate ads which interrupt their online activity. But the key is to make sure that they see an ad which provides entertainment or information they like.
Effective Offline Ways To Advertise Your Business!
1. Free Business Publicity
Contact your local newspapers, radio stations, and cable networks and provide some facts about yourself, your business, the products you sell and the objective behind starting your business.
2. Newspaper Ads
You can approach some widely read newspapers and offer to buy any advertising space for a reduced price.
3. Traditional Media Giveaways
Radio stations and Television channels are always looking for free products they can give away to their listeners and viewers. You can offer to donate products for free and get them to advertise and publicize about your company.
4. Endorse Your Product
You can give your products for free to some prominent local, and national individuals. If they like your product, they will tell others about it and maybe even formally endorse it.
Join some clubs or business groups that attract business leaders. Try to get to know people who may know some potential customers and request if you can use their names while making calls.
6. Vendor Trade Shows
Go to vendor trade shows with your products or a prototype of how your product will be. Split a booth with another company if you cannot afford a booth for yourself.
7. Flyers And Coupons
You can create some flyers and coupons at very little cost and distribute them from the place of your business or from points where potential customers gather.
8. Free products
According to studies, people like to accept something for free rather than paying for it. So why not give your products for free? This is an effective low-cost way. You can give away some regular use items, some accessories or a free consultation.
Just remember to get customer’s contact details so that you can be in touch with them and can talk about the services you offer later.
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