Mobile marketing, though not face-to-face gives the opportunity to a small business owner to be in touch with customers through a mobile phone which they access all the time. Mobile marketing can help boost business sales by reaching masses and the right target market. This can be used for the existing customers as well as potential customers.
Here are some quick tips you as a small business owner can follow when using mobile marketing:
1. Text marketing
All of the smartphones are SMS-enabled, even though people have turned to other options to chat and talk this remains the best option to market the products and services. Since there is a greater chance that people still will open their texts rather than reading an email.
Create an opt-in campaign which allows customers to signup, receive alerts, and also get rewards for joining the campaign. This campaign basically encourages customers to take action for a reward or a discount.
2. Make a website which is mobile ready
Rather than the customers going to your competitors who offer a site which is mobile-ready, make sure you have a website which can be accessed from a laptop, desktop, mobile phone, and even tablet.
3. Mobile app
Even though making a mobile app is expensive, you can work with creators with a decent budget. App trend is gaining huge importance, so this option can also be thought over.
4. Being active on social networking sites
Sharing some posts, starting a meaningful conversation, answering the comments, commenting on the views and suggestions of customers is a way to make sure your brand reaches across and people appreciate it.
5. Offering deals and discounts
You can send coupons through SMS to be redeemed. These will have higher users than the coupons which come in a newspaper and also letting the customers know about the discounts or offers that will be offered soon, etc.
6. Consider smart customer service
More businesses are jumping on the mobile customer service bandwagon to track orders, take payments, share shipping details, and respond quickly to questions via smartphone. This is easy and convenient for both the small business owner and customers. Plus, customers really enjoy the quick response time mobile customer service offers.
7. Use WhatsApp
Send your customers discounts and offers from time-to-time. You can also create a broadcast list of all your customers.
Do not forget to send daily rates and offers of the week depending on the nature of your products and ask for their feedback.
Another idea is to use the WhatsApp Status feature to shared discount codes, flash sales, coupons, new product stock, etc. The status feature can also be used to share demos of new products and services with your customers.
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