India has many festivities during the year. This is an excellent opportunity for small business owners to use marketing strategies to increase sales and retain an acquire more customers.
What is seasonal marketing and how it can work?
The demand for products and services depends on the seasons, that’s when businesses work to achieve their sales target.
Seasonal marketing refers to targeting national and public holidays or different seasons.
This allows boosting your business revenue too.
The main strategy is to develop an urgent need for a product. Like some products and services which would not be otherwise bought, for example, traditional clothes around Diwali.
Here are some of the marketing strategies for every season for your business:
1. Start with the keyword research earlier
Start your marketing campaign by carrying out a quick keyword search on Google about the latest queries that people are looking for during the season.
This will also give you an edge with your competition.
2. Try increasing customer engagement using social media
Spend a good amount of time on social posts to promote your business among customers.
You can do this by including some graphics to catch their attention. Making promotional videos, and asking your customers some questions on what they like.
3. Provide discounts for a limited time
Offer some clearance discounts after the season or offer free delivery on huge purchases.
Since festive season means spending time with family, family gifting and related promotional advertisements can be a good option too.
4. Give a personalised experience to your customers
Provide personalised experience to your customers through the website by changing the logo, finding a way to lessen the stress of holiday shopping, etc.
5. Create Google ads
Google ads allow users to search and find your products when people are looking for similar items on Google.
But it is important that you target the right keyword which people will likely search for related to your products. Make use of 6the keyword research tool.
After this, create landing pages for these products and target these keywords when you go for advertising on Google.
If you want a loan to implement some marketing strategies for your business, contact Gromor Finance!